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The Jewels of the Cannes Film Festival - Chopard

Cannes is once again hosting the 7st Film Festival and will be visited by many of the worlds most renowned actors, directors and producers.

Fashion and Jewels are always part of the Cannes Film Festival and Chopard is celebrating its 20-year partnership with the Cannes Film Festival by producing five new trophies for the 12-day event in the South of France. In addition, the luxury watch and jewelry brand will once again unveil its annual Red Carpet Collection of high jewelry on the Cannes red carpet.

Chopard already produces the Palme d’or each year for Cannes, which honors the best film of the festival, and smaller trophies for the Best Actor and Best Actress awards. Now it will unveil five “mini-Palms,” for the recipients of the Grand Prix, Best Director and Best Screenplay, as well as the Jury Prize and the Short Film Palme d’or. Previously, winners of these five prizes were given a diploma.

This means Chopard will now create all the Cannes Film Festival trophies. Another distinction is that all the trophies are made with Fairmined gold, which ensures that all of the gold is sourced by empowered responsible artisanal and small-scale mining organizations who meet certain standards for responsible practices.

The motif of the Palme d’or is a palm branch, inspired by the trees that line the famous Cannes’ Promenade de la Croisette and the Cannes coat-of-arms. The palm branch is made of 118 grams of Fairmined-certified 18k yellow gold. The base of the branch forms a small heart, which is the symbol of Chopard. The Palme d’or rests on a rock crystal cushion shaped like an emerald-cut gem. Since no two rock crystals are alike, this means that each Palme d’or is unique.

The redesign of the Palme d’or was created in 1998 by Caroline Scheufele, Chopard’s artistic director and co-president, and it has remained unchanged.

In addition to the trophies, each year since 2007 Scheufele designs the Chopard Red Carpet Collection of high jewels unveiled on the Cannes red carpet and worn by film industry stars and supermodels. The pieces are made at Chopard’s jewelry workshop and the number of jewels created each year reflects the number of years of the Cannes Film Festival’s existence. It is becoming a herculean task for the designer and Chopard’s artisans as Cannes turns 71 this year, so 71 high jewels need to be finished by May 8.

This year, the Red Carpet Collection is inspired by the world travels and dreams of Scheufele. She says she is inspired by “anything and everything,” including architecture, art, literature and cinema. Gems may be her biggest influence and nature remains a powerful source of her creativity.

At the Baselworld 2018 watch and jewelry trade fair, Chopard presented two of its colorful Red Carpet Collection jewels that will appear on the Cannes red carpet. The first is a bracelet composed of several rows of facetted tanzanite balls and a central motif dominated by a black opal. A subtle touch slides the opal to reveal a watch dial opening a window onto an Asian sky crafted from pink mother-of-pearl and chalcedony.


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